Brand Identity & Motion.

The Brief: Create a cozy YouTube intro/outro package for a gardening and lifestyle YouTuber.

The Concept: A “doodle sketch” aesthetic featuring organic textures and jittery animation to add personality. Keep visuals calm and engaging to match the channel. Theme of growth, tactile, and life throughout.

Personal Touches: Integrated custom illustrations of the client’s bees and chickens to add an authentic, personable layer to the brand, and as an easter egg to full-time viewers.